I’m a UX design leader and practitioner with a history across sectors like fintech, e-commerce and gaming. I’ve led the design discipline within agile product teams for over 15 years, delivering effective and purposeful digital solutions.
I base my design decisions on research, analytics and customer/business goals. Along with some innovative thinking, this allows me to rapidly create prototypes that can be tested by customers. My experience allows me to guide organisations through the digital project lifecycle, advocating on behalf of customers and educating stakeholders.