PKR is an 3d online poker app with over 4 million registered users.
This was a complete redesign of the website, including content review, user flows and a visual refresh. PKR sets itself apart from the competition with it's engaging 3D graphics and unique gameplay. The redesign reflected this with game screengrabs, video content and colourful bold graphics.
A styleguide was created that included the new PKR brand font and improved colour pallette. This was used by the game UI team to create a consistent branding across all PKR products.